Ramblings on advertising, how ads make us feel, how they may contain great art despite their ulterior motives, and whether or not we should ever call ads themselves art
I’m just now realizing as I read “ad man” that I totally forgot to mention that I’ve been watching Mad Men for the first time, which also had some influence on this issue!
Thank you for including my new album! Absolutely wild to learn 48% of viewers watch the Super Bowl just for the ads. I'm a copywriter as well and have been reassessing my relationship with advertising too. I grew up in British Columbia, where that Sarah McLachlan ad was on TV perpetually. It never failed to suck the joy out of the room. Needless to say it worked.
It is a wild stat! I’ve seen different stats like this online but it being around half of viewers makes sense to me given how big of an event the SB is. I’ll be with family for it this weekend and I know that half of us don’t care about football at all! Haha
Seriously, that BCSPCA ad was everywhere. It really ruined the song for me for a long time, but definitely a successful campaign.
As a former ad man myself, this was a good read - thank you! But now I'm hungry for breaded chicken.
I’m just now realizing as I read “ad man” that I totally forgot to mention that I’ve been watching Mad Men for the first time, which also had some influence on this issue!
Thanks for reading! TGIF! 😄
I almost wrote it "(m)ad man" LOL
Thank you for including my new album! Absolutely wild to learn 48% of viewers watch the Super Bowl just for the ads. I'm a copywriter as well and have been reassessing my relationship with advertising too. I grew up in British Columbia, where that Sarah McLachlan ad was on TV perpetually. It never failed to suck the joy out of the room. Needless to say it worked.
It is a wild stat! I’ve seen different stats like this online but it being around half of viewers makes sense to me given how big of an event the SB is. I’ll be with family for it this weekend and I know that half of us don’t care about football at all! Haha
Seriously, that BCSPCA ad was everywhere. It really ruined the song for me for a long time, but definitely a successful campaign.
Loved your album! :)